 |
| Sign for the closed Madcap arts venue, Wolverton, Milton Keynes. |
Business Development Opportunities
Business Development Officers at art galleries and museums were probably on tenterhooks watching the public’s reaction to Banksy’s 5-week Dismaland in Weston-super- Mare. The event slash mass-installation has been a hit to the tune of an extra £20m of business to the seaside town. That may be enough to reassure the galleries that are banking on big names to draw in enough visitors to shore up their funding deficits.
In a Spiked article Brendan O’Neill (who also writes for the Spectator) says "Banksy is modern capitalism’s loss of faith in itself made flesh." Yet, however much Mr O’Neill and various critics might like to lambast this particular vein, they seem to miss some key points when they pause to mock. This successful graffiti artist with art world links is simply on the money about what the public want to see right now - Banksy has become the validated Jack Vettriano of street art-meets-fine-art. Key figures in the contemporary art establishment have embraced Banksy's work, as he bridges the gap between popular art and in-your-face 90's contemporary art bling. It makes sense that Damien Hirst, a past master of monetizing the art statement piece, was in the Dismaland show. Yet it’s not all about showmanship, as Banksy represents a socially-aware sentiment with Pop Art overtones that is acknowledged by noted artists like Sir Peter Blake. Emerging artists who are currently weeping into their student loan statements could do well to note where public sentiment and art world interests overlap. The verdict of the average man on the Clapham omnibus carries more weight in an art world returning to holding its cap out for private investment.
Cult Cottage Industry
Jonathan Jones (The Guardian, 2006), arguing against Banky's media-savvy public profile, told us that “Art needs layers of meaning. It needs ambiguity and a bit of mystery.” That statement makes sense for most artists, providing you’re looking for depth in fine art. If you think that it also still means that buyers still prefer landscapes, Pop Art and abstracts then you’re only partly right. My recent quick survey (I asked the sales assistant), at a local art gallery popular with wedding parties looking for gifts and art to take home, had the response that what most of their customers want to buy right now contains a large element of fantasy or something to make them smile. Thus it makes perfect sense that David Shrigley’s tongue-in-cheek work was also featured at Dismaland.
The current economic crisis has everyone running scared, such that edgy art sells well now if it’s also immediately funny, loaded with irony or comforting in some perverse way. One of my non-art friends would rather buy prints of blue-sky beach huts and cute cottages than art reminding her of the gritty realities of daily life. Even wealthy art buyers want the reassurance that they’re cared about when they visit the arts or make an investment. It is with those nervous and affluent buyers in mind that two entrepreneurs have launched an exclusive arts club. The Cultivist offers a service to handhold “people who are affluent and realise they need to do something with art”. This service includes fast-track VIP access to everything arts-related, a bargain at just £1,900 a year with no waiting in line with those who have merely obtained middle-income wealth. It’s a marriage of convenience that many arts business development officers must wish they’d thought of it first.
Arts Emergency
At the other end of the spectrum there are artists banding together to create a community conscience and bring back political comment into art, such as Bob and Roberta Smith’s Art Party campaign. Or you could support access to education for young emerging artists via the Arts Emergency mentoring scheme. If you are an artist frustrated with the skewed economics of austerity Britain, then you could also join a public group like the Manchester-based ‘Artists Against Austerity’, a grass-roots artist led collective, who aim to “come together as a community of artists and creatives to stage a series of events/exhibitions … to engage, reconnect and empower communities to join forces and oppose austerity”. The AAA certainly got their wish when the leading political parties decided to rally their forces in Manchester this October.
The role of protest and representation of the poor is one that some artists have always occupied, one that is easy to sympathise with given the tendency for artists to take on part-time low paid work to support themselves if they spurn more commercial themes in their output. A quick survey of modern art history suggests that artists who highlight the plight of the poor, like Vincent Van Gogh, Gustave Courbet and Käthe Kollwitz, can produce work that gives us beautiful and moving accounts of the human condition. Certainly it is easier to deliver an ugly message when it is presented in an attractive wrapping. Whether these works initiate social change is a separate matter, but they do tend to provoke controversy and that leads to probing conversations on issues, discussions that must be better than just more political whitewash on unwelcome changes in society. If the UK’s recent surge of support for a return to traditional Socialist politics is any indicator of a change of direction, the time of the socially-aware artist may have come round again.
